2019 LA edition

Marina del Rey · 1-2 August 2019

The fourth US conference continued to build the bridge between entertainment industry practitioners and academic researchers. Two days of presentations and discussion covered content valuation, audience segmentation, causal inference, and platform economics.

Talks

• Content valuation methodologies for subscription services
• Machine learning approaches to audience segmentation
• Causal inference methods in entertainment industry experiments
• Platform economics and marketplace dynamics
• Social media analytics for content marketing
• Streaming behaviour and subscriber retention