2017 LA edition

Marina del Rey · 3-4 August 2017

The second US conference grew to 49 attendees, with sponsorship from universities, streaming services, and premium cable networks. The two-day event maintained the intimate, discussion-heavy format established in the first year.

Talks

• Content demand measurement and prediction at global scale
• Audience analytics for streaming platforms
• Digital pricing experiments in publishing
• Marketing effectiveness measurement using search data
• Social network analysis for audience understanding
• Release strategy optimisation for film distribution